Over the last two centuries, global life expectancy has more than doubled, from just 30 years in the 1800s to over 73 years in 2025. But while everyone is living longer, we’re not all living healthier. On average, women spend nine years of their lives in poor health,1 affecting not only their day-to-day energy but also their ability to participate fully at home, in the workplace, and in their communities.
The good news?
Women’s health is finally getting the attention it deserves. Once an underserved segment, the women’s health and beauty supplement market is set to grow to $144.39 billion by 2029 at a 12.0% CAGR.2 This growth is fueled by a shift toward preventative care, increased consumer awareness, and demand for solutions that address women’s unique health needs.
As a raw ingredient supplier, we’ve seen firsthand which health-boosting ingredients are gaining traction. In honor of National Women’s Health Week, we’re spotlighting five of our ingredients that we believe are redefining the future of women’s wellness.
1. Collagen
Collagen is a go-to ingredient in beauty and wellness routines. Why? This structural protein supports everything from skin elasticity3 to bone formation and bone mineral density4 and gut health.5 Collagen is important because, as we age, collagen production naturally declines—especially for women over 30—leading to visible changes in skin, slower recovery from workouts, and stiffer joints.
Collagen offers a highly absorbable way to replenish what the body loses while aging, helping bodies move, feel, and glow better. And collagen is more than just a passing fad—it’s a global movement. The market is currently valued at $5.1 billion and is projected to grow to $11.22 billion by 2029 at a CAGR of 10.4%,6 reflecting continued interest in holistic, proactive aging and beauty. For women looking to support their skin, mobility, and overall resilience, bovine collagen is a science-backed essential that fits easily into daily life, from morning smoothies to wellness supplements.
2. Fisetin
An emerging star in the longevity space, fisetin is a powerful flavonoid found in fruits like strawberries and apples and the stems of Japanese fruit wax trees. It’s gaining attention for its ability to support brain health,7 reduce inflammation, and promote healthy cellular aging.8
For women, fisetin offers targeted support where it matters most: clear thinking, balanced mood, and aging well from the inside out. As hormones shift and stress levels rise, fisetin may help support cognitive function and cellular renewal, making it a smart addition to women’s everyday wellness routines.
3. Alfalfa Protein
More than just a plant protein, alfalfa is rich in fiber, phytonutrients, and digestive enzymes that can support digestive wellness.9 A functioning gut is the key to nutrient absorption, immune strength, and even hormone regulation,10 making gut health a key priority for women at every life stage.
It should be no surprise, then, that the gut health market continues to expand, projected to reach $19.3 billion in 2025 with a projected CAGR of 6.0% between now and 2035, according to Future Market Insights Inc.11 This growth reflects a shift toward preventative health, increased awareness of digestive issues, and a rising demand for ingredients that support the gut-hormone connection. Alfalfa protein fits right into this trend, making it a smart addition to any women’s specialty formulations that support digestion, metabolism, and overall hormonal harmony.
4. Polyphenols
Resveratrol is a polyphenol found in red grapes and berries and is often praised for its antioxidant properties. As a gentle phytoestrogen, resveratrol may help modulate estrogen activity in the body, offering support during hormonal shifts.
In addition to promoting hormonal balance, resveratrol may help reduce inflammation,12 support insulin sensitivity,13 and promote healthy aging14—all key concerns for women navigating hormonal changes as they age. Since the amount found in food—and yes, in wine—is minimal, a supplement form like BioVin® Advanced can provide a more reliable and effective dose.
5. Broccoli Sprouts
Broccoli is often praised as a poster child for superfoods—and for good reason. It’s packed with fiber, vitamins, and a group of compounds called glucosinolates that support overall wellness. But here’s the catch: to get the most out of your broccoli, you would need to eat a LOT of broccoli—we’re talking ONE POUND a day. Who has the time or the desire to eat that much broccoli?
That’s where broccoli sprouts reign supreme. These tiny greens pack an even more powerful punch than mature broccoli. They’re also rich in sulforaphane, a powerful phytochemical that may play a role in alleviating menopausal symptoms.15
Since broccoli sprouts contain up to 100x more sulforaphane precursors than broccoli, they’re a concentrated, targeted way of getting the benefits of broccoli without having to steam a pound of broccoli a day.
If you’re developing the next generation of women’s wellness products or looking to improve your existing products, partner with us to source science-backed ingredients that today’s health-conscious consumers are actively looking for. Let’s build better products for women together.
1 McKinsey Health Institute. (n.d.). Women’s health. McKinsey & Company. Retrieved May 8, 2025, from https://www.mckinsey.com/mhi/focus-areas/equity-and-health/womens-health
2 The Business Research Company. (2025). Women’s health and beauty supplements global market report 2025. Retrieved May 8, 2025, from https://www.thebusinessresearchcompany.com/report/womens-health-and-beauty-supplements-global-market-report
3 Al-Atif H. (2022). Collagen Supplements for Aging and Wrinkles: A Paradigm Shift in the Fields of Dermatology and Cosmetics. Dermatology practical & conceptual, 12(1), e2022018. https://doi.org/10.5826/dpc.1201a18
4 König, D., Oesser, S., Scharla, S., Zdzieblik, D., & Gollhofer, A. (2018). Specific Collagen Peptides Improve Bone Mineral Density and Bone Markers in Postmenopausal Women-A Randomized Controlled Study. Nutrients, 10(1), 97. https://doi.org/10.3390/nu10010097
5 Abrahams, M., O’Grady, R., & Prawitt, J. (2022). Effect of a Daily Collagen Peptide Supplement on Digestive Symptoms in Healthy Women: 2-Phase Mixed Methods Study. JMIR formative research, 6(5), e36339. https://doi.org/10.2196/36339
6 The Business Research Company. (2024). Collagen Global Market Report 2024: Market size, trends, and global forecast to 2033. Retrieved from https://www.thebusinessresearchcompany.com/report/collagen-global-market-report
7 P. Maher, T. Akaishi, & K. Abe, Flavonoid fisetin promotes ERK-dependent long-term potentiation and enhances memory, Proc. Natl. Acad. Sci. U.S.A. 103 (44) 16568-16573, https://doi.org/10.1073/pnas.0607822103 (2006).
8 Tavenier, J., Nehlin, J. O., Houlind, M. B., Rasmussen, L. J., Tchkonia, T., Kirkland, J. L., Andersen, O., & Rasmussen, L. J. H. (2024). Fisetin as a senotherapeutic agent: Evidence and perspectives for age-related diseases. Mechanisms of ageing and development, 222, 111995. https://doi.org/10.1016/j.mad.2024.111995
9 Hadidi, M., & et al. (2023). Alfalfa as a sustainable source of plant-based food proteins. Trends in Food Science & Technology. https://doi.org/10.1016/j.tifs.2023.103536
10 De Leo, V., Lanzetta, D., Cazzavacca, R., & Morgante, G. (1998). Trattamento dei disturbi neurovegetativi della donna in menopausa con un preparato fitoterapico [Treatment of neurovegetative menopausal symptoms with a phytotherapeutic agent]. Minerva ginecologica, 50(5), 207–211.
11 Future Market Insights. (2023). Digestive health supplements market size to reach US$ 34.5 billion by 2035 amid surging demand for preventive health. Retrieved from https://www.futuremarketinsights.com/reports/digestive-health-supplements-market
12 Yang, G., Chang, C. C., Yang, Y., Yuan, L., Xu, L., Ho, C. T., & Li, S. (2018). Resveratrol alleviates rheumatoid arthritis via reducing ROS and inflammation, inhibiting MAPK signaling pathways, and suppressing angiogenesis. Journal of Agricultural and Food Chemistry, 66(49), 12953–12960. https://doi.org/10.1021/acs.jafc.8b05047
13 Wong, R. H. X., & Howe, P. R. C. (2018). Resveratrol Counteracts Insulin Resistance-Potential Role of the Circulation. Nutrients, 10(9), 1160. https://doi.org/10.3390/nu10091160
14 Villanueva, J. L., Vita, A. A., Zwickey, H., Fitzgerald, K., Hodges, R., Zimmerman, B., & Bradley, R. (2025). Dietary associations with reduced epigenetic age: a secondary data analysis of the methylation diet and lifestyle study. Aging, 17(4), 994–1010. https://doi.org/10.18632/aging.206240
15 Fahey, J. W., & Raphaely, M. (2025). The Impact of Sulforaphane on Sex-Specific Conditions and Hormone Balance: A Comprehensive Review. Applied Sciences, 15(2), 522. https://doi.org/10.3390/app15020522
